Three divisions, one ecosystem
UCO oils, education stations, and industrial tools — distinct conversion paths wired into one information architecture and a shared visual language.
Case study · 2025
Industrial B2B website for Pol-Med — UCO, education, tools. Three divisions in one ecosystem, silver-accent aesthetic, full IT layer.
01·Overview
02·My role
03·Tools & tech
04·Key features
UCO oils, education stations, and industrial tools — distinct conversion paths wired into one information architecture and a shared visual language.
UCO Calculator, Education Tender Support Center, Tools Selector — domain-specific forms instead of a single generic contact.
Polish (default), English, German + a Ukrainian teaser. Routing through next-intl, content in typed Zod modules.
Company mailbox configuration with an AI layer that drafts, classifies, and accelerates day-to-day correspondence — plus a Resend pipeline for the 13 form variants.
05·Under the hood
App Router, Server Components, static rendering for every public page. ~126 URLs built statically.
Token-based color system with an industrial visual language — silver accents over a dark backdrop, custom typography. Polish that matches a 23-year business, never a startup.
Smooth transitions, scroll-reveal, Lenis-driven scrolling. Subtle micro-interactions — the site responds without ever feeling noisy.
Domain, DNS, mailboxes, AI support, Resend pipeline — one accountable owner for the entire digital infrastructure.
06·Continue reading